Are you an early stage startup or an accidental entrepreneur? In this episode, Melissa Wallace, co-founder of Fivefoottwo Marketing, joins Danielle to share the importance of KPIs in business, brand development, and marketing. Listen in to learn how to build a strong foundation for your company and LinkedIn brand-building strategies. 

Topics Discussed: 

Intro (0:00)

Melissa’s Mission: Empowering Early Startups & Female Founders (0:18)

Early Stage Startup and Pre-Funding (1:39)

Two Categories: Capital-seeking startups and Brand-Refining Entrepreneurs (3:03)

Helping Accidental Entrepreneurs with Business and Marketing (03:55)

Brand Development VS Growth Marketing and Foundation Building (7:19)

Experts, Not Consultants: Differentiating Roles (14:42)

Mindset Mastery Framework (15:57)

CMO Role’s Importance in Business (17:01)

Quick KPI Calculation and CAC Metric (22:40)

Key Performance Indicators (KPIs) in Business (29:37)

Addressing Business Challenges and Maximizing LinkedIn Strategies (32:18)

How Melissa Keeps Her Money Mindset Strong? (34:28)


For help with your business’s finances and more, visit:


Connect with Melissa Wallace:

Website | Fivefoottwo Marketing 

LinkedIn | Melissa Wallace


Connect with Danielle:

Instagram | @Daniellehayden__OH

Instagram | @Kickstartaccounting

Website | Kickstart Accounting, Inc.

Facebook | Kickstart Accounting, Inc.


Get Started Today: