Are you an early stage startup or an accidental entrepreneur? In this episode, Melissa Wallace, co-founder of Fivefoottwo Marketing, joins Danielle to share the importance of KPIs in business, brand development, and marketing. Listen in to learn how to build a strong foundation for your company and LinkedIn brand-building strategies.
Melissa's Mission: Empowering Early Startups & Female Founders (0:18)
Early Stage Startup and Pre-Funding (1:39)
Two Categories: Capital-seeking startups and Brand-Refining Entrepreneurs (3:03)
Helping Accidental Entrepreneurs with Business and Marketing (03:55)
Brand Development VS Growth Marketing and Foundation Building (7:19)
Experts, Not Consultants: Differentiating Roles (14:42)
Mindset Mastery Framework (15:57)
CMO Role's Importance in Business (17:01)
Quick KPI Calculation and CAC Metric (22:40)
Key Performance Indicators (KPIs) in Business (29:37)
Addressing Business Challenges and Maximizing LinkedIn Strategies (32:18)
How Melissa Keeps Her Money Mindset Strong? (34:28)
For help with your business’s finances and more, visit:
Connect with Melissa Wallace:
Website | Fivefoottwo Marketing
LinkedIn | Melissa Wallace
Connect with Danielle:
Instagram | @Daniellehayden__OH
Instagram | @Kickstartaccounting
Website | Kickstart Accounting, Inc.
Facebook | Kickstart Accounting, Inc.
Get Started Today: https://kickstartaccountinginc.com/get-started