In today’s world, many people are interested in starting their own businesses and diversifying their income streams. But, with so many options available, it can be challenging to determine the best path to take.

In a recent interview with Cathi Nelson, the CEO of The Photo Managers, a successful business owner, we learned some valuable insights on how to make intentional business decisions and find fulfillment in the process.

She helps small business owners become professional photo managers and also educates consumers on the importance of saving and organizing their photos and videos.

Cathi has tried both the do-it-yourself (DIY) route and the specialized route of teaching people how to organize photos. She found that while the DIY route gave her some satisfaction, it did not offer as much fulfillment as the specialized route.

She chose to focus on teaching others how to organize their photos, which has been the most fulfilling for her.

One of the key takeaways from Cathi’s experience is the importance of knowing who you are serving as a business owner.

It is essential to understand your target audience and what they need to make informed decisions that will benefit your business. Additionally, seeking out wisdom from those ahead of you is also crucial to making informed decisions.

She shared her experience of learning about her business numbers and realizing that she may have been using the wrong language to ask questions. She advises other biz owners to constantly ask themselves who they are serving and be inquisitive to learn from mistakes.

This is particularly important when it comes to the financial aspects of a business. As a business owner, it is essential to understand the numbers and the language used in financial conversations.

Diversifying income streams and making intentional business decisions can be challenging, but it is crucial to finding success and fulfillment in your business.

Remember to be inquisitive, learn from mistakes, and never stop pursuing your passion.

 Listen to her episode here