This episode, we’re pausing the hustle to take a big-picture look at what really matters in both business and life. Danielle Hayden, CEO of Kickstart Accounting, Inc., sits down with Taylor Thompson, founder of Personal Brand House, bestselling author of More Life, podcast host, and national speaker, to talk about what it means to build a business that gives you more life, not just more work and revenue.
Taylor brings a refreshing take on entrepreneurship—less “do more,” more “do what matters to you”. From overcoming burnout to designing a lifestyle-first business model, Taylor shares personal insights, financial mindset wisdom, and actionable steps to help you avoid deathbed regret and define success on your terms.
Key Takeaways:
- Define Your “Enough”: Growth is great, but not if it’s at the cost of the things that really matter to you in life. Know what enough looks like for you and structure your business to support that.
- Start with the Life You Want: Reverse-engineer your business model based on your ideal calendar, energy, and goals—not arbitrary revenue benchmarks.
- Zone of Genius ≠ Zone of Aliveness: Just because you’re good at something doesn’t mean it should be your business. Fulfillment matters just as much as skill.
- Detach Your Worth from Your Numbers: Your financials aren’t a report card. Use them as a tool for informed decisions, not as a reflection for your identity.
- Pause to Notice Meaningful Moments: “More life” isn’t only about having more stuff. It’s about feeling more joy, presence, and alignment in everyday moments.
Topics Discussed:
(01:05 – 03:52) Taylor’s Mission: Helping others avoid deathbed regrets with tactical strategies to build businesses that prioritize what matters most to them
(03:53 – 06:28) Reclaiming Freedom: Monetizing a Personal Brand & Restructuring Your Business Model to Work Smarter, Not Harder
(06:29 – 10:14) Trading Time for Money and Why Knowing Your “Enough” is Essential
(10:15 – 13:56) Two Exercises: How to Figure Out What You Really Want & How Much Time and Money You Need to Get That
(13:58 – 16:10) What a Lifestyle Business Looks Like: Calendar-First, Value-Aligned, Purpose-Driven
(16:11 – 18:15) The “More Life” Concept and How You Can Implement It Logistically
(18:16 – 21:09) Creating “More Life” for Yourself Even as a Workaholic
(21:18 – 25:09) Detaching Self-Worth from Financial Performance and Using Data Over Drama
(25:10 – 26:29) How to Explore What Having “More Life” Feels Like
(26:33 – 28:47) Where You Can Connect & Find Taylor Thompson’s Work
Resources:
Taylor’s Book | More Life
Free Resource | Monetization Matrix - Taylor’s free spreadsheet of income stream ideas for entrepreneurs and personal brands
Work with Taylor | https://www.heytaylorthompson.com/pbm
Follow Taylor on IG | @TheTaylorThompson
Taylor’s Podcast | High Performer
Book a Call with Kickstart Accounting, Inc.:
https://kickstartaccountinginc.com/book-a-call/
Connect with Kickstart Accounting, Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting
YouTube | https://www.youtube.com/@businessbythebooks
Facebook | https://www.facebook.com/kickstartaccountinginc
Episode Transcript
00;00;00;00 - 00;00;27;06
Danielle Hayden
What's up everybody? I have Taylor Thompson on the show today. She is the founder and CEO of Personal Brand House, podcast host, number one bestselling author of More Life, and a national speaker. Every summer we try to take a pause to look at our lives here as business owners holistically. What's important in our personal lives? What's important for our business?
00;00;27;09 - 00;00;53;16
Danielle Hayden
And how do those merge together? Because you guys, we are bringing our personal life into business, and our business affects our personal life. So Taylor is here today to help us navigate the financial component of this, and also has some great questions and reflection exercises that we can do right now to create more life for each and every one of us.
00;00;53;19 - 00;00;55;24
Danielle Hayden
All right, Taylor, welcome to Business by the Books!
00;00;55;26 - 00;00;58;11
Taylor Thompson
Thank you! I'm super excited to be here.
00;00;58;14 - 00;01;05;15
Danielle Hayden
Tell the audience a little bit about your mission in the world. Who are you? What do you do and why do you do it?
00;01;05;17 - 00;01;30;08
Taylor Thompson
Yes. So my mission and why I do it is very intertwined. So I'm most passionate about helping people avoid deathbed regret and really making the most of the one life that we are given. And I do so kind of in a different way than a lot of people out there. I lean a little less into the inspiration and a little more into the tactical logistical.
00;01;30;08 - 00;01;50;15
Taylor Thompson
What does it look like when it comes down to time, money? And so that's really my passion. And one of the reasons I do that is because, in 2020, my dad was diagnosed with at the time, we were told it was a terminal cancer. He is doing amazing now. And-Oh, that’s so cool. That's awesome.
00;01;50;20 - 00;02;23;09
Taylor Thompson
Yeah. He's been cancer free since the fall of 2020. We were able to get that taken care of, very quickly and easily. And it's been a blessing in disguise. But at the time, very scary and just really makes you evaluate the currency of time and how little of it we have, how precious life is. And, you know, I was able at the time to be with my family, almost full-time during that and with my parents.
00;02;23;09 - 00;02;45;23
Taylor Thompson
And that was amazing. And I don't live in the same state as my parents right now or at the time and so I was able to kind of drop, most things in my business and things still worked. I still had income coming in and really realized that, you know, I used to have a business that was built off of trading time for money 100% of the time.
00;02;45;23 - 00;03;19;18
Taylor Thompson
I still do that to some aspect, but I really realized that I had kind of accidentally built myself a little bit of more freedom and flexibility in my business model. And so, yeah, it really kind of gave me an epiphany of really loving a personal brand business model. And so now a lot of what I do is helping entrepreneurs or, non entrepreneurs even, just monetize their personal brand to create more of what they're looking for in life, which is something around money, time, legacy.
00;03;19;20 - 00;03;50;29
Danielle Hayden
I love that, and I love that you, that your father made it through that situation and that you were able to use that difficult time in your, in your family to become a even like that growth opportunity, right? I'm still trying to tell my kids-my daughter has some some health difficulties-like where is the obstacle and how how can we turn this obstacle into the growth opportunity that it could be in our lives, rather than the victim mentality that we could possibly have?
00;03;51;01 - 00;04;22;20
Danielle Hayden
So-Absolutely-love that you are able to do that. Something that I was questioning as you were talking, is this for business owners who are-or is this for people who are currently running a business and thinking about like, what is my personal brand within this business? And how do you add additional monetary streams, or do you work with people who don't have a business yet and are building, but have that personal brand to monetize is from the personal brand itself?
00;04;22;23 - 00;04;49;13
Taylor Thompson
Yeah. So about 80%, maybe even 85% of the clients and people that I work with are existing entrepreneurs. They just might not be seeing themself as a personal brand. Then they're kind of more under the business brand, which is also an amazing way to go. And they're kind of seeing that they aren't usually experiencing the freedom that they wanted to when they first jumped into entrepreneurship.
00;04;49;13 - 00;05;10;29
Taylor Thompson
And most of them are kind of in that, trading time for money or kind of like we were talking about before we hit record, chasing some arbitrary goal and, you know, working themselves into burnout to get there. And so most of it is entrepreneurs, and we're just restructuring and kind of tinkering with their business model a little bit.
00;05;10;29 - 00;05;31;00
Taylor Thompson
And looking at those income streams and seeing how we can work a little bit smarter and less harder. So, and then I do have some people, it's not my main market that I serve, but non entrepreneurs who are like, okay, I, you know, don't love the job or the career that I'm in and I'm looking for something on the side.
00;05;31;00 - 00;05;59;18
Taylor Thompson
You know, we now live in a culture kind of, especially the last 5 to 8 years, where people can monetize their social media presence and things like that. And so I do have clients that are just like, you know what? I'm either wanting to take the leap out of what I'm currently in, or I'm just looking for some side income and, you know, a stream of fulfillment, that can bring in a little bit of money, and so that’s a smaller portion of who I work with.
00;05;59;18 - 00;06;02;29
Taylor Thompson
But, it still is a really magical market to serve.
00;06;03;02 - 00;06;28;29
Danielle Hayden
I talk a lot about having seasons in our business. I think on social media and online, it's really easy to assume that we're all hyper focused on growth. We have to be growing, doubling and tripling, quadrupling our our revenue and the size of our business. And if you aren't growing your team, if you're not growing your revenue, if you're hitting six figures, seven figures, then you're not doing enough.
00;06;29;06 - 00;06;40;15
Danielle Hayden
How do you help business owners understand what their actual goal is and what they need in their business so it doesn't always feel like I need more?
00;06;40;17 - 00;06;58;20
Taylor Thompson
Yes. So a lot of it, you know, you said the word enough and a lot of it is helping people define what their enough is. And, and I'll get a little more tactical in that too. But we live in a world, especially with social media where people are, especially business experts are saying, this is what you need.
00;06;58;20 - 00;07;23;23
Taylor Thompson
You need to be, if you're not making 10k months, like, you know, you're not successful or 10k months is the freedom or you need to, yeah, the growth, growth, growth and growth is really amazing. I'm obsessed with growth as well, but not at the cost of my life and what makes, you know, where I want to be spending my time and, and my clients as well.
00;07;23;23 - 00;07;39;24
Taylor Thompson
And so when they really look into things, we do some deep dives. You know, I have a lot of people that come to me in burnout who are looking for a way to work a little smarter, not harder. And we look back at their last, you know, five, ten years in business and they've had a lot of success.
00;07;39;24 - 00;08;02;20
Taylor Thompson
But, you know, I'm like, was it worth it? And a lot of people are like, no, you're like, I missed soccer games. I missed birthday parties. I was working on family vacations. I was doing all of these things. And so yeah, I help them kind of define like, what is that enough? Because we do kind of, especially as females, have this enough thing. You know, we lay our head down at the pillow at night and we're just like, I just didn't do enough.
00;08;02;20 - 00;08;22;14
Taylor Thompson
And we always feel like we haven't done enough. And a piece of that is self-worth, a piece of that is just this external noise always telling us to do more. We need to have a three-hour morning routine. We need to, be, you know, all of the things. And I love personal development. That's a big piece of my personal brand as well.
00;08;22;16 - 00;08;46;20
Taylor Thompson
But ,everything just has to work for the person and what their real goals are. So I do a lot of kind of legacy worth, a lot of kind of deathbed type exercises with people is like, really when you're looking back on your life, what are the things that matter most? Business, personal, I leave lots of things open ended because when you do that, you can hear a lot of patterns and what people say.
00;08;46;26 - 00;09;10;12
Taylor Thompson
Most people are talking about their personal life, right? And, when they're talking about the life that it is that they're wanting to create, and entrepreneurs, it's usually we've been, you know, if-I have a client who is she helps women feel confident with their wardrobe, like she'll come in and she'll take things out of their closet and help them curate a wardrobe that makes them feel really good and confident.
00;09;10;12 - 00;09;32;02
Taylor Thompson
And so that client, when we do the exercise, it's like, you know, she's like, I am looking back and I'm seeing that I have helped hundreds of women with their confidence. And it's like, okay, hundreds of women. That's something that's tangible. So what does that look like? You know, why are you striving for helping a million people or working seven days a week to do that?
00;09;32;06 - 00;09;59;08
Taylor Thompson
So that's something that's really important is kind of looking back on our life and then starting to design our business, you know, kind of from that angle versus just what do you want your business to be? Because most people are going to say, I want a million business, and I'll do whatever it takes to get there. And they don't realize that that could be something that takes years, maybe a lot of team, seven days a week of work and all of that stuff.
00;09;59;08 - 00;10;01;09
Taylor Thompson
A lot of people don't want to do what it takes to get that.
00;10;01;09 - 00;10;26;09
Danielle Hayden
They underestimate the amount of effort and money and cost it takes to run a seven figure business, or pay ourselves $100,000, pay ourselves a half million dollars. It takes a lot of effort. What's one thing that somebody can do like right now? They listen to the podcast, they reflect on what we're talking about. What's one exercise that they can go do on their own right away?
00;10;26;15 - 00;10;50;06
Taylor Thompson
Yes. So, two, two of my favorites: one is going to be just very open ended. Everybody's a little bit different with exercises. Some people want less structure, some people want more structure. One is just asking, just getting super clear with like, what do you really want? Like, what is the goal of the business? Because it's really easy for us to get outside of that with all of this external noise.
00;10;50;06 - 00;11;14;02
Taylor Thompson
And so, better understanding, just what do you what do you really want? And most people, it's something around time or money is usually the biggest pieces of that. So asking yourself what do you really want. And then secondly is I love getting really tactical with people and like what, how much time and money do you need to live the life that you want?
00;11;14;04 - 00;11;34;27
Taylor Thompson
And so it's very tedious, simple, simple exercise, but really going through and actually creating your ideal calendar and actually adding up, okay, the life that it is that you want to live, that you're working so hard financially for, how much does that life cost, you know, how much do you actually need be paying yourself from your business every month.
00;11;34;29 - 00;12;08;04
Taylor Thompson
And that is going to help fuel, you know, how you're monetizing your business, how hard you're working, where you're putting different effort and things like that. When people do those exercises, they, they either see they're very far off and it gives them that more tangible goal, or most of the time, a lot of people are much closer than they think, and they're thinking in their head, oh, it's going to take me until I'm 60 years old to hit this number or, you know, etc.
00;12;08;06 - 00;12;39;19
Danielle Hayden
Yeah, I did this exercise several years ago, and I was pleasantly surprised that I was actually closer to, to hitting what I felt like I needed and not for an overly extravagant life, because I'm not sure that I would ever want that or or need that. I will definitely second that by just, you know, how I did this exercise was I literally went through and calculated out all of my current personal expenses, everything that I had currently,
00;12;39;21 - 00;13;05;29
Danielle Hayden
but then if I went and purchased a different home, like not not a crazy home, but just the home that I have been eyeing, the car that I had eyed, the amount-number of vacations or other investments that I wanted and and then looked at those expenses. It is really interesting to see how much money you actually need to have coming in each month and or in savings to give you yourself a level of, of comfort that you're going to be able to achieve
00;13;06;04 - 00;13;21;29
Danielle Hayden
those. Am I doing that? I was able to say, okay, I actually really love this life that I'm in today, and I don't actually need that. I’m closer to that than I think and if I wanted to go do that, I could go do that, but I'm going to choose this over that.
00;13;22;02 - 00;13;38;11
Taylor Thompson
Yeah, I get a lot of entrepreneurs that come in that are like, I want to be flying private every time. And like, you know what? If that is, we find out that is super important to some, and that's amazing, but most people come in, they're like, yeah, I want to be flying private. And then all of a sudden they do-if
00;13;38;11 - 00;13;53;23
Taylor Thompson
they're currently paying themselves $80,000 a year and they see, oh, I'm going to have to be paying myself a million and a half dollars a year. They're like, oh yeah, what it's going to take to get to start paying myself a million and a half, I don't really want to do that or like, I don't I don't care about it that much.
00;13;53;23 - 00;13;57;13
Taylor Thompson
It's like, okay, good. We've got some tangible goals here.
00;13;57;15 - 00;14;04;19
Danielle Hayden
Yeah, I love that. Can you speak a little bit about what a lifestyle business means in your world and your clients?
00;14;04;23 - 00;14;34;17
Taylor Thompson
You know, I run kind of my personal brand pretty casual, just who I am, and so I use the word chill a lot. But really, it's just a much more chill type of business model. And it's one that does lead with your calendar and your time first. And really, how is it that you want to be living your life and, you know, infusing your business into that versus something that, maybe being stuck in like, Monday through Friday, 8 to 5 at your desk, which again, is great for some.
00;14;34;17 - 00;14;52;17
Taylor Thompson
I have some friends and clients in the industry that are like, nope, I want that because everything outside of that is life. I'm like, that's great. I'm one who I love to work here and there throughout the week. A little sporadic, but if I want to go to a hot yoga class with a friend on a Tuesday morning, then then I'm going to do that.
00;14;52;19 - 00;15;19;05
Taylor Thompson
And so it's usually entrepreneurs who are looking to live more of their life and less have less of a focus on their business. And so it is kind of getting that tangible of like, what is it that you want your calendar to look like? And let's, let's fit your business into that. And then in a personal brand sense, it's really monetizing, not necessarily just the things that you're good at.
00;15;19;05 - 00;15;37;17
Taylor Thompson
A lot of people come to me and they're like, I'm really good at this. Like, I want to make a business out of it. And I'm always going to ask, like, do you love that? You know, because there's a difference between zone of genius, zone of aliveness. We want to find that bridge between the two. But a lot of people get stuck in a zone of genius of like, well, I'm just really good at this.
00;15;37;17 - 00;15;56;26
Taylor Thompson
Or people have told me that I'm good at this, or this is something that I can do and help people, but it's not something that lights them up. And so they're kind of four main categories that I want to make sure we check those boxes when building a business and that are you, you know, are you going to be able to hit what I call your “more life money number”?
00;15;56;28 - 00;16;11;07
Taylor Thompson
Are we going to be able to have the “more life” calendar that you want? And then also fulfillment and legacy. So what is the legacy and impact that you want to leave? But then also we want you to be fulfilled. So those are kind of the four main pieces of a lifestyle business.
00;16;11;14 - 00;16;19;24
Danielle Hayden
Talk to me about your “more life” concept. What does that mean to you and how do you use the “more life” concept with your clients?
00;16;19;27 - 00;16;26;15
Taylor Thompson
Yeah. So a lot of it is, and I actually I wrote a book on this, titled More Life.
00;16;26;17 - 00;16;27;24
Danielle Hayden
Yeah, I love it.
00;16;27;26 - 00;17;02;20
Taylor Thompson
Yeah. And it's something it kind of goes back to the deathbed regret passion that I have and really kind of taking a look around and seeing, especially with more generations, you know, I'm a millennial, so it sounds, you know, I might sound much older saying something like this, but I'm like, just looking at generations and how they're changing over time and just seeing that we are more distracted, unhappy, unhealthy, all of the things than ever before and busy.
00;17;02;20 - 00;17;25;06
Taylor Thompson
And people are just filling that calendar full of things that really don't matter to them. And so I just kind of took a look around at the world and kind of paired that with my experience with my dad's cancer diagnosis, and just really realized that more people, when you have conversations with them, what they're really wanting is just more life.
00;17;25;06 - 00;17;52;22
Taylor Thompson
And yes, we're living life every day, but most people aren't really living living. And so, that's something that I'm super passionate about and how I kind of pair it with my client is, is really starting with what is that life like? What does that look like? You know, okay, right now you are, you know, you have meetings five days a week, you know, is that something that you want to be doing, or do you want to have meetings 1 or 2 days a week?
00;17;52;22 - 00;18;10;17
Taylor Thompson
And like, how can we bundle that? And maybe on Mondays you want that to be, you know, a full reset day after the weekend. Maybe you have lots of kids activities on the weekends and Mondays seem crazy, but maybe you actually want to be taking Mondays off and just kind of getting a little bit more tangible with what is that life that they want to live?
00;18;10;17 - 00;18;16;09
Taylor Thompson
And, and then let's-and let's create the business strategy around that.
00;18;16;11 - 00;18;38;24
Danielle Hayden
How do you work with or what do you say to the person who identifies as a workaholic? Yeah. Or, just, you know, like I think we're trained to, to-we're trained to work, right? Yes. I've watched my own kids, the way that we go to school, the way that we come out of school where we're programed for factory life.
00;18;38;24 - 00;19;00;23
Danielle Hayden
And it was a really big adjustment for me to work for somebody else 9 to 5 than to work for myself. And I actually really needed the structure of that schedule. So for me, I'm still working that schedule. Yep. And I love what I do, like I really love what I do, and I'm very passionate about it. And so it tends to consume my thoughts and energy.
00;19;00;23 - 00;19;04;22
Danielle Hayden
So how do you speak to that person to create more life for them?
00;19;04;24 - 00;19;40;11
Taylor Thompson
Yeah. So I was also that person for a lot of years, most of my 20s, and that was something that, it wound me up in bed for a couple of years healing from burnout and I, it's tough because when you love what you do, you just want to work all the time. Like everything is really exciting. And so I think the biggest thing is just getting really real of, you know, if you identify as a workaholic or busy entrepreneur or, you know, somebody who would most of their identity is in their work, it's asking, you know, what is, what is the purpose?
00;19;40;11 - 00;20;03;04
Taylor Thompson
Or why is it that you're working so hard? And it might be because you truly love so much of what you do. You know, some clients are just like, I love, I love what I do, right? And they're like, I would do it seven days a week, and that's amazing. If you're truly getting fulfillment, if you're not losing sight of what matters most in the grand scheme of your life, then I think that that can be very healthy, right?
00;20;03;04 - 00;20;28;29
Taylor Thompson
If it gives you lots of energy, you're still able to take care of your health, have good relationships and all the things. And if it's not that for you, then usually it is mindset work, self-worth work, because we do just throw-and I did for so long-just throw my worth into work. And if I wasn't succeeding in work, I didn't feel successful, I didn't feel worthy, I didn't feel enough.
00;20;29;02 - 00;21;06;15
Taylor Thompson
And that is a very customized and personalized journey for people. But I think just starting to ask yourself why? I do love the Simon Sinek, you know, seven levels of why exercise. Anybody listening can Google that. I have my clients do that or, kind of a piece of the framework that I teach. And just getting really honest with why it is that you work a lot or want to be working a lot, sometimes it's avoidance, sometimes it's a worth, and sometimes it's just out of pure joy and energy and just excitement to serve and to leave an impact.
00;21;06;18 - 00;21;09;17
Taylor Thompson
So, just do a little bit of digging.
00;21;09;17 - 00;21;46;29
Danielle Hayden
Appreciate that! Yeah. We, as I'll call the workaholics, we, we have some reflection to do and some, some homework to do from that. So I appreciate that. I want to swing this back into financials and how we look at that, because, you know, two things: I think a lot of our clients and business owners will avoid opening up our emails because we are sending them their financial statements, which I think can be correlated with their report card, like as if we're getting a report card in the mail telling us if we pass or failed from owning a business this month, like our profit and loss doesn't tell us that. It's not a
00;21;46;29 - 00;21;56;09
Danielle Hayden
report card. But how does somebody, you know, detach that self-worth from their financials? Or what are your thoughts in general on that, that concept?
00;21;56;11 - 00;22;15;18
Taylor Thompson
Yeah. So I wish so much that I have cracked the code to the self-worth piece and I have not. I really wish I did, because I think so much of life and just how we live life and how we do business comes down to that. And I think 100% of humans on the planet have self-worth work to do.
00;22;15;20 - 00;22;46;20
Taylor Thompson
And from the financial piece, I think for me it's because it does feel natural of, you know, when you're in business, numbers are definitely a tool for success. It is, you know, some measurement of success in a business, right? If a business is continuing to lose $20,000 every month, then is it a successful business? Maybe in some other areas but financially it's not and you just can't go on for too long doing that.
00;22;46;23 - 00;23;10;04
Taylor Thompson
And so I think as entrepreneurs, we do take that on. As-you know, we tie worth and money so intertwined. And one of the things that-one of the exercises of this can kind of be applied here as well-is when I'm talking pricing with my clients, and, you know, we, there's a lot of advice out there online that's like, you should be charging your worth.
00;23;10;04 - 00;23;29;13
Taylor Thompson
And I try and make it very, very clear to people that we should not be attaching our worth to money at all. I'm a big like, we need to charge market value and there's a range there, but, and what people are getting. But we attach that to our worth. And so when we make more money, we think we're worth more.
00;23;29;16 - 00;23;52;11
Taylor Thompson
And when we are losing money, we make that, you know, we make it personal. And so for me personally, what has helped me kind of detach away from, like, if I have a month that's not as great as I wish it would have been, or a year that didn't quite land like I thought it would financially is just understanding that money is a tool and data is a really beautiful thing.
00;23;52;16 - 00;24;22;22
Taylor Thompson
I usually say like data over drama. And so we, you know, being able to have kind of that financial report card and the numbers that are given to us, we can as entrepreneurs look at that and try as much as possible to be not emotionally tied to it. But look at okay, this is feedback for how I, you know, am doing and I can see what I'm doing well and maybe do more of that and opportunities for growth.
00;24;22;25 - 00;24;41;06
Taylor Thompson
Not necessarily, okay, I failed at this or this was terrible. What am I doing? You know, because for a lot of people, it does feed some sort of mindset insecurities that we have of telling ourselves we're not a good business owner. We get a report card that shows financially, you know, we're just like, oh, I was right,
00;24;41;06 - 00;24;57;26
Taylor Thompson
I'm not a good business owner. And we just kind of do the spiral. So as much as possible, just trying to look at it as data and numbers, and it's just a snapshot of the past. But just because that was our past financials does not mean that needs to be our future financials. And any time you get that report card,
00;24;57;26 - 00;25;10;03
Taylor Thompson
so everybody listening, as soon as you get it ,open it up as soon as you can because that is, you know, days or weeks sooner that you can make changes to give yourself the business that you want.
00;25;10;05 - 00;25;24;10
Danielle Hayden
How can we explore having more life like, what's one thing that somebody who's listening can go and do right now, other than go read your book about having more life, in this human experience that we're having?
00;25;24;12 - 00;25;46;24
Taylor Thompson
Yeah, I, one of my favorites is just taking notice of moments that mean a lot to you, especially those really, really small moments. And you can do this in business or in your personal life, but moments that just kind of make your heart swell. Because I think too often we are stuck in like, oh, I got to check my emails.
00;25;46;24 - 00;26;08;18
Taylor Thompson
Like my client might have messaged, you know, emailed me this, or my team might need me, or checking social media. And we're missing out on a lot of the small moments and getting joy from, you know, if you're at lunch with some people and you're kind of scrolling through social media, you might miss the joy on someone's face when they're talking about something that means a lot to them.
00;26;08;18 - 00;26;30;18
Taylor Thompson
And so I think that's just a very tiny free thing that people can start doing is just noticing things for meaningful moments is one of my favorite things, and it's really just, yeah, those moments that make your heart feel like it's expanding three times it's just going to jump out of your chest and just like, pausing as much as you can in that moment and just feeling that.
00;26;30;21 - 00;26;42;29
Danielle Hayden
So yeah. Thank you, I appreciate that. Where can listeners learn more about you, your work, and if somebody's interested in exploring their own personal brand, where can they do that?
00;26;43;02 - 00;27;12;13
Taylor Thompson
Yeah, absolutely. So, my handle used to be @HeyTaylorThompson. Thanks to some hackers a couple months ago, I am now starting from scratch on social media, but I am now @TheTaylorThompson on Instagram, and, and then I'm also a, the business owner of the Personal Brand House, where we help entrepreneurs monetize their personal brand.
00;27;12;16 - 00;27;35;16
Taylor Thompson
And you can find us at PersonalBrandHouse.com or at Personal Brand House. We have a free monetization matrix that I will send you the link for the show notes. But it's a spreadsheet that people can just look at to see, Here's all of the different ways that you can monetize your personal brand. Even if you don't operate as a personal brand, there's still income stream options
00;27;35;16 - 00;27;58;28
Taylor Thompson
just as a business in general, and there's lots of fun columns. I'm a big spreadsheet girly, so I love-Speaking to my heart-Yeah, and so I love, you know, we've really kind of broken everything down into income streams that are slower ROI, faster ROI, ones that take more time to set up or, you know, less time ongoing.
00;27;58;28 - 00;28;11;09
Taylor Thompson
And so you can kind of see what's most important to you in this next season, if you're looking to add an income stream to your business. And so that's free and I will send you the link for that in the show notes.
00;28;11;09 - 00;28;30;16
Danielle Hayden
We'll put it all in the show notes so everybody has everything. And I just really encourage anyone who's listening today to explore the concept of “more life”. We don't have to be part of hustle culture. We don't have to a tie our worth to our financials or to the growth of our business. We can use financials as a tool.
00;28;30;16 - 00;28;48;08
Danielle Hayden
We can use our business as a tool for leaving a legacy and being part of our community. So I just really appreciate you encouraging us to see our, our whole lives and, and not just our business lives and, and how that can intertwine with our personal finances. So thank you so much for sharing.
00;28;48;11 - 00;28;51;15
Taylor Thompson
Absolutely.
00;28;51;18 - 00;29;12;27
Danielle Hayden
I hope you enjoyed today's episode of Business by the Books. Don't forget to hit like and subscribe! This is the number one way we can help each other entrepreneurs find this podcast, because here at Kickstart Accounting, Inc., it is our mission to help entrepreneurs understand their numbers, get access to this information, and grow and thrive in their business.
00;29;12;27 - 00;30;05;29
Danielle Hayden
So please help me, help other entrepreneurs understand their numbers so they can finally grow and thrive.