Revenue is growing. So why does cash still feel tight?
The problem usually isn't ambition. It's that growth is happening without a clear plan for where money is supposed to go.
Growth is not the problem. Growing without a framework is.
In this episode of Business by the Books, I'm sharing the exact framework we use inside our CFO services to help business owners grow without draining their profit. This is where the last two episodes come together — knowing your net profit matters, but using it to plan intentional growth is what actually changes how your business feels as a CEO.
We talk about:
- Why operating expenses above 65% make growth feel impossible
- The three buckets every business owner needs to fund growth with confidence
- How to apply the 65-20-15 framework to your actual numbers right now
- Why growth should be funded by the business — not forced by the owner
👉 Discover how our CFO services can transform your finances and align them with your future goals: here
Key Takeaways:
- [00:00] Intro
- [01:12] Why growth without a framework drains profit
- [01:34] Bucket 1: Operating Expenses (65%)
- [02:26] Bucket 2: Savings (20%)
- [03:26] Bucket 3: Intentional Growth (15%)
- [04:08] How to apply the framework to your income statement today
- [06:52] What to do when current revenue can't fund growth yet
- [07:50] Outro
📈 Book a strategy call with Danielle’s team at Kickstart: here
👉 Check your books here
👉 Visit the Kickstart website
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Listen next:
👉 The 5 things I'd do this year if I wanted to ruin my business
👉 4 Balance Sheet Red Flags - The Risk of not Understanding your Balance Sheet