Most business owners are watching their revenue.
But revenue can lie.
It can look like momentum when really you're exhausted, underpaid, and one slow month away from panic. The number that tells the truth? Net profit.
In this episode of Business by the Books, I'm breaking down why 15% is the benchmark we use with every client, what it means if you're above or below it, and why this is a number you should be checking every single month — not just at tax time.
You'll learn:
- What net profit actually is and why it matters more than revenue
- Why high profit isn't always a sign of a healthy business
- What 5% profit is really telling you
- Why 15% is the sweet spot for a sustainable, profitable business
- How to use this number to lead with clarity instead of reacting with stress
👉 Discover how our CFO services can transform your finances and align them with your future goals: here
Key Takeaways:
- 00:00 The one number you need to track
- 03:14 The dangers of low profit margins
- 05:30 Why 15% is the sweet spot
- 07:13 How small businesses can improve profit
- 08:01 Outro
📈 Book a strategy call with Danielle’s team at Kickstart: here
👉 Check your books here
👉 Visit the Kickstart website
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Listen next:
👉 The 5 things I'd do this year if I wanted to ruin my business
👉 4 Balance Sheet Red Flags - The Risk of not Understanding your Balance Sheet