EP 51- Simplicity and Minimalism in Business with Delanie Fischer

June 14, 2022

Delanie Fischer is a Business Simplicity Coach, where she helps busy entrepreneurs around the world with scaling minimalist businesses through her private coaching, podcasts and courses. Delanie thrives off of helping her clients remove distractions and create more money, time and freedom. 

In this episode, Delanie joins me to talk about the importance of simplicity in business and why over complicating things as an entrepreneur isn’t helping your business. 

In this episode, Delanie also discusses: 

  • Delanie’s journey from stand up comedian to entrepreneur 1:00
  • Strategies that keep Delanie’s money mindset strong 8:06 
  • The importance of focusing on the positives 11:00
  • Shifting from hustle to minimalism 13:29
  • How burnout and over complicating things in business are related 18:04
  • Systems and strategies that keep things simple 25:05

Connect with Delanie: 

Website |  https://www.delaniefischer.com/

Podcast | https://www.delaniefischer.com/podcast

Connect with Danielle:

Website | https://www.kickstartaccountinginc.net/

Facebook | https://www.facebook.com/kickstartaccountinginc/

Instagram | https://www.instagram.com/kickstartaccounting 

Twitter | https://twitter.com/KickstartAcct

Things Mentioned in Today’s Episode: 

Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started

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Full Episode Transcript:

Danielle  0:00  

Welcome back to another episode of entrepreneur money stories. Today we have Delanie Fischer. Delanie, thank you so much for being here.

Delanie  0:06  

Thank you for having me. I love talking about money. I'm so excited. Awesome.

Danielle  0:10  

Awesome. Well, let's start out with you. What is your current mission in the world? What is your business? What is your purpose?

Delanie  0:18  

Yeah, so I'm a Business simplicity coach, and I help entrepreneurs, business owners, contractors simplify their business in order to scale it. So more time, more money, more freedom, just more freakin joy all around is what I do very, very anti hustle culture, energy in my space. Yes. I

Danielle  0:36  

I really appreciate that. I think we need a little bit more of that. What brought you into this business?

Delanie  0:42  

Yeah, so it was actually a very strange, strange turn of events. So my background is actually in entertainment. I was a stand up comedian for six and a half years, and I really hit a wall with that career path. I was super unhappy with the lifestyle. And I'm a homebody and I was forcing myself to be out every night. On the weekends. It just was not a good fit. And even though I love the craft of stand up, the lifestyle was really making me depressed. So I was like, how the heck do I get out of this? And I decided to launch my first business and basically try to be a stay at home comedian. I launched a gag gift business. I don't know if I can swear on the show. But yeah, go for it. By Delaney. That was my first business Dick's by Delaney where I hand painted penis caricatures on coffee mugs. So I turned my customers into like, tasteful penis cartoons, I did not think it would take off the way it did. And so it took off, I was able to leave stand up and also other jobs that I had at the time. And that business really led to entrepreneurs kind of ending up in my space, asking for help with their own businesses based on my unconventional tactics for how I was marketing the business and people were just like, how are you making full time living off of painting penises? That was how I ended up you know, I ended up consulting and then that led to my coaching business and what I do today, a very strange path but loved every minute of it.

Danielle  2:15  

That's interesting. Interesting. Alright, so you have not always been an entrepreneur then?

Delanie  2:19  

No, definitely not. I worked in corporate I was a performer. I was, you know, I did, I definitely did entrepreneurial things in the entertainment space, I produced live shows I, you know, made money on TV, that kind of stuff, sold scripts, but, ya know, this is the first time these these past several years where I feel like, I'm in control of how I make money. Even though I was getting paid to do fun stuff in the past, it still didn't feel the same, it still felt like that was in other people's hands.

Danielle  2:49  

You know, it's still working for somebody else. Somebody else paying you.

Delanie  2:52  

Yeah, exactly. So I didn't really feel like an entrepreneur most of the time, unless it was coming to like my own shows and platform and projects. Well,

Danielle  3:01  

let's dig into some of the money mindset, because that's, that is quite a pivot. So I, you know, I think that what we found from working with our clients at kickstart, is that, you know, our money mindset, really, first of all keeps us from becoming entrepreneurs. And then once we are entrepreneurs, really growing our business, and it keeps us afraid of knowing our numbers. So, you know, it's not our fault, right? Like, I think a lot of people feel a lot of shame around that. And, you know, we have found that it always comes from somewhere. So it sounds like you have a pretty strong money mindset today. Yeah, looking backwards. What was your family's tone around money? Like, how was it growing up?

Delanie  3:48  

Yeah, there was a lot of like, mixed messages. On one hand, it was very, I think my relationship with work was the complicated part. I it didn't really see it as money but just everybody's relationship with work really spoke volumes were, you know, it was very much like work is probably going to be boring and grueling and hard, and you have to pay your dues, and you're gonna have to kind of kill yourself to make a lot of money, but on the so that they were showing me a lot of that and lovely people, but just that's what they were told growing up to. So they were they were setting examples in that way. But then they were saying other things like do what you love and follow your dreams. And you can do anything, but I didn't see how that was possible. So there was a very instead they

Danielle  4:30  

said, do what you love, but they didn't love what they did. Yes,

Delanie  4:34  

exactly. And so I was like, I don't understand how this works. Because you're showing me that like it's work is supposed to be kind of hard, difficult. Just get something that is secure for the benefits and the two week vacation and the 401k and all that. But yet you're encouraging me to do something I love but like i How am I supposed to do that? Like I don't see that anywhere. So I found myself in places where I was killing myself, you know, to barely make rent, while also pursuing what I loved, and not knowing how to marry those two things, how to actually make money doing something I love and make good money doing it, it felt like very separate things, and that I had to kind of, like, get lucky. I feel like the message is, you know, especially as a woman growing up like, like, hey, the people who get lucky with money, you gotta be a celebrity or a doctor, or you gotta marry somebody rich.

Danielle  5:32  

I mean, those are your options. Those are the options.

Delanie  5:35  

And so it was all just very confusing. And yeah, I would say that's the biggest one is that, just pick something and hope you don't hate it too much.

Danielle  5:46  

Wow. So is that what brought you to corporate?

Delanie  5:49  

Oh, of course. Yeah. Yes, I think when I when I graduated college, it was just kind of an automatic, I gotta get gotta get a corporate job. And then hopefully, I can figure out how to get out of that corporate job. It wasn't like, how do I try to build a business or make money doing something I love right away, but it was really like, Okay, what job could I tolerate for 510 1520 years until I finally make it? That was very much the mindset. So what did you do during your corporate career? I worked for a movie, I worked for a couple movie studios, actually. So yeah, I worked in corporate entertainment as I was also living a life as a performer. So you know, they were kind of similar, but very different vibes during the day. Yeah. And so yeah, a lot of corporate entertainment, I was a receptionist, I also did a lot of gig work, too, there was a point where I just left corporate, and really just wanted to perform as much as possible. And I was just supplementing my income as like a Lyft driver or a nanny, or whatever, you know, a mystery shopper at CVS, or whatever it was like that. And then that became very overwhelming, because then I was just managing all my different gigs. And I'm like, how am I working all the time doing different things, and I still feel broke. And so then I was like, I gotta get some kind of job, that's a happy medium between the nine to five, and just the gig type. And so that's when I worked at another movie studio. But I worked there as I started off as a tour guide. So it's very much shift work, I can get my shifts covered, I can come in when I need to, and all that stuff. And that was helpful for my performing schedule at the time. And then that led to a nine to five job that I was very scared to take. But that job ended up being a great foundation for me building and launching my business. And I ended up leaving that job when things took off. So it's kind of a little bit back and forth. A lot of hunting.

Danielle  7:45  

Yeah, well, I think that's what, that's what life is, is experimenting. Yes. So what are some of the strategies that you use either in your business today or even in your, your previous business? Or do you still have both businesses?

Delanie  7:58  

I just have my coaching business now. Okay.

Danielle  8:00  

What are some of the strategies that you use to keep your money mindset strong? Now,

Delanie  8:06  

I'm a big fan of making lists. Like I have a lot of lists on my phone. And I review them as needed. So I have a list. Like if I'm feeling like impostor syndrome creeping up, if I have a cool opportunity, I will read what's on that list, whether it's a mix of quotes, just facts or things that I've accomplished things people have said about my work, and I have the same thing for money. So if I'm feeling like I'm kind of moving into that scarcity mindset, I'll pull up my money list on my phone. And I have a list of things that really work specifically, well, for me, you know, just whether it's like, you know, you're no longer in debt, or for me, I know this. This is kind of a weird one. But I've decided not to have children. I know children are very expensive.

Danielle  8:52  

So it's like children are very

Delanie  8:53  

expensive. So it's like, Hey, you're not having kids. So there's some room there for you to make some investments that don't go your way or whatever like that. Those types of things that just get me in a mindset of, okay, I have enough money, I have more than enough money. Money's coming in all the time. So it's a very personalized list. And that's honestly a huge one for me is just having something very quick that I can review that's a mix of just hard facts, personal information about my situation financially, and things that just make me excited about the future of my business. So that's the one I lean on the most probably,

Danielle  9:31  

I love that and I think that that's an action tip that somebody in the audience listening can take right now. Right? And it doesn't have to be like a mantra or an affirmation I like that you have quick facts right? Like this is this even can go towards knowing your numbers, right? So you can bring up what your revenue was last month, right? Like what was your profit, right? Like, what are some facts about your business? What are some accomplishments that you have? Like I love that you said paying down debt, right like maybe If I paid off that credit card, I have been able to accomplish something in the past, ugly, like focus on what you have accomplished focus on some facts and numbers. And then you can also have some affirmations as well, but it's not just, you know, I accept money, right? And money flows, right? It's a little bit of both.

Delanie  10:20  

Exactly. I'm somebody who really needs to kind of be addicted myself sometimes to get like, Listen, stop being ridiculous. This is actually what's going on and stops the weird thoughts in your head. And it's so easy, it would be so easy for me to make a money list that has all the like, quote unquote, negative things about money, like, Hey, you were in over $100,000 of debt as a 22 year old for a degree that you didn't use, or Hey, you made a bad investment for $5,000. At that one time, it would be so easy to shift the other way. But it's all about focusing on the positives, even though there's things at both ends of the spectrum for everybody.

Danielle  11:00  

Yeah. And I look, I know, it's a tendency for all of us to focus on the bad sometimes. But even if we are thinking about the bad things that we've done, you made it through it, right, like, learn even though you got a degree in that. Like, I've, I've heard it, you made it through, right, like and, and you're still here, and you were able to pivot and, and grow and learn outside of that degree. And so that's something that can be celebrated. So you can acknowledge the past mistakes. I was talking about when we're reviewing our numbers or reflecting on the past. There's no such thing as failures, right? Like, it's experiences that we learned from, you know, a bad investment that you made $5,000. What did you learn from that investment? Right? Like, like, oh, right, like, what will you do differently next time?

Delanie  11:52  

Oh, absolutely. And yeah, exactly. I'm very much the same way. It's like, okay, what did I learn? What can I gain from this? Because it is easy for our mind to just be like, What am I what have I lost from this, and then you have to really switch gears. But now it's like, Oh, I know exactly how to help my clients in that situation, avoid a $5,000 investment, that does not make sense for them, I was able to kind of get my shit together a lot more quickly, once that happened. So I think even for me, when I if I feel like I make missteps with money, I always grow from it, I always end up making more money. And it kind of lights a fire under me to be like, I'm going to not only make this back, but I'm going to make triple. And so I realized that even when I feel like I maybe made you know, a mistake or something like well, it's just gonna make me more money in the long run, because I'm going to make it make it so. So yes, totally agree with you. Yeah.

Danielle  12:46  

Well, so how did you? You know, it sounds like you are hustling, right? Like, that's not a lot. It's a lot of gig work. That's a lot of work. Yeah. How did you pivot from that? Hustle, and that hustle culture and like we can all I don't know, either. I sometimes I wish, Instagram and Facebook will just vanish. Because I think we're taught through these channels that everybody's working. And everybody's working 24/7 And if you're not beating them to the door, your competitor is going to beat you to it. So, like, how did you go from that hustle to having this minimalist? joyfilled practice?

Delanie  13:29  

Yeah, so I mean, I was very much like hustle culture personified. I was walking through hustle culture. That was my life for so long. And I wish I could say like, oh, I had a big aha moment and realize it before things got crazy. But now I hit like the worst burnout of my life where my body physically could not keep doing what I was doing. I was doing like eight different things, including a day job was performing on nights and weekends, I was on an improv troupe, I was submitting scripts. I was writing a movie, I was doing a web series and a podcast it was it was absolutely nuts. And so I, I had no choice but to really take an honest look at what I was doing and what my actual goal was for myself. And I realized that all I really wanted was to be able to be my own boss, work from home doing something creative that I enjoyed. That was all I wanted yet six out of the eight things that was on my list to do list every day, were taking me far away from that goal. Most of my energy was being spent on working for other people being on other people's timelines, not having control of how I'm making money. And so I scaled back from eight things to two things and the only things I kept on that list were the podcast I had at the time, which was the self helpless podcast, and my dicks by Delaney hobby side gig business. I said if they make it, this will give me the lifestyle that I want. And so I was able to pull all the energy that I had spread across eight different things, seven different things. And I put it just into those two projects. And within less than a year, I was able to leave my day job quit stand up, do all of that, because I became laser focused. And that's really when I realized, oh, shit, if the less is more, the less I do, and the more that I focus, and the more that I simplify, the more not only the more money I make, but the happier I am, the more manageable everything feels, the more creative I am, I always thought that doing less would really like stifle my creativity, but it's actually had the complete opposite effect, I can go really deep and get really detailed with things. So that's when I really fell in love with simplicity as a business strategy. And then from there, I just kept going, when I scaled my Dick's by Delaney business, we went digital with the product, I hired cartoonists, we started sending, you know, digital products to people. And I just kind of kept simplifying every process I had, you know, I launched that business with like, six products, we ended up only having one at the end and kept one. Oh, wow. It was very much like I've anytime I overcomplicate something, I'm like, I've been here before, what did I do last time? Oh, right. I removed some stuff. And I just focused on the best thing, the best seller, the thing that I want the most. So I would have never been able to scale that business if I had kept six different products when there was a clear best seller of what was working. So we went down to just one product. And that led to you know, from a physical product to a digital product. And I was able to bring a team on board and all kinds of stuff. So that's kind of what keeps happening to me in my own business. And I've done this with everything. Now I've done this with my offerings. I've done this with my marketing. I've done this with all my systems. I think it's been over a year now. Yeah, well over a year have been social media free. So I slowly deleted all my Instagram, or all my social media accounts. Even though I was considered like an influencer, I it was not bringing me much joy, it was draining my energy. And my money was coming from elsewhere. So I just couldn't ignore my numbers. And I just kind of let like had that lead lead the way. And so when my clients come to me, and they feel very much all over the place, they have a lot of different offerings, their marketing is all over. They don't have clear systems. Unlike Hey, I got you. I've been here before a million times. And there's a very clear step by step method that you can take to feel really good about simplifying your business and simplifying does not mean boring. It does not mean that there's limits on how much money you can make. It's completely the opposite.

Danielle  17:42  

So that can be really scary. So for the listener who's hearing you, yes, terrifying. Yeah, that's, you know, and I've, I've gone through this, in my own business, I watched our clients go through this, what kept on driving you or like, what did you use to keep your mindset like, Okay, I this, this is the right thing to do to keep on simplifying here.

Delanie  18:04  

Yeah, burnout is my best friend, because every time I burn out, or I'm on the brink of it, I'm like, oh, it's because I've been overcomplicating doing too many things, something's got to go. And it can be really scary to make that jump. So I'm a big fan of just easing into things and experimenting. So when I took like, for the Dick's by Delaney business, when I took five of those products away and only kept one, I only plan on doing that for a couple months just to see the effects that had on my business, and then bring things back that I wanted, I never brought anything back, because the results were so great. And same thing, anytime I simplify the business or remove things or take things away, I just tell myself, it's temporary. And I'm just kind of collecting data before I make a more permanent move, even getting, you know, shutting that business down. So I can go full time with my coaching business. I experimented with what that would look like. It wasn't like, alright, tomorrow, we're shutting it down. You know, it was several, I mean, probably a six month process of me testing every type of situation. And then ultimately, being very honest with the fact that I just enjoy the work that I do now, much more than I do managing a company like that a product based business. So yeah, there's a way to test it out before fully committing. And that's really what I've done with everything.

Danielle  19:22  

How did you decide which product to keep in which products?

Delanie  19:27  

Oh, yeah, good question. It was pretty clear. The ones that had the highest profit margins was also like the best seller and the one that I enjoyed the most. So I found that a lot of the time all the things match up for me when it comes to what I like and what my clients or customers like so that was pretty easy. And then I'm very much of the mindset if they had not matched up I would have had to adjust something. So if there was like a bestseller that people loved, but I didn't really like making, I would have to figure out a way to Like making that thing, whether it was simplifying the process or getting help? Or if it was something like the opposite? How can I make the thing more desirable to the customer? And collect that feedback? So how can I match these two things? So there's sustainability in my business, because at the time, I was doing everything by myself, yes. I gotta like what I'm doing to keep this shit going.

Danielle  20:25  

Is there a process that you use to analyze that? You know, I think sometimes people get overwhelmed. Like, what, what do I enjoy? Right? Like, how did you even analyze that? Because even that can be difficult for somebody to say like, what? What fills me up what like, what's bringing me energy?

Delanie  20:43  

Yeah, I you know, for me, it was much easier because when I first hit burnout, I, I was so foggy, I didn't know what I liked or hated at that point. And so for me, it was much easier to tune in to what I wasn't liking and that what drained my energy or I just felt off doing. And that was a little bit more helpful. And then, as I started to really enjoy myself more, I was able to kind of figure out the signs of what it's like, when I when I'm enjoying something. And it could be the way that you feel mentally about it, it could be the way that you feel physically about it, but like really being present. And I know it's a little bit woowoo, but tuning into like how your body's responding to weighing certain decisions. And also just evaluating things as you're doing them or right afterward. Like we've all gone to lunch with like two different people, you go out for lunch with one person and you come home really excited and energized and had a great time. And you go out to lunch with somebody else and you feel like exhausted, like you need a nap. Maybe because there was like a lot of negative energy or something. It's the same type of situation with what you're doing with your time. So I think if you already know what it feels like to not be enjoying yourself, and you know what it feels like to enjoy yourself? How can you use that for your business? Like, it's a very different feeling when you're waking up thinking, Oh, I gotta go to the dentist tomorrow, we all kind of maybe had that little bit of dread. Like, what I can't be bothered. But if you're thinking about tomorrow is Saturday, and I'm going on vacations with my friends, that's a different feeling in our body. And so I think it's a it's a mixture of looking at your numbers, but also really being honest with how you're feeling? Because I think both are very important for making money.

Danielle  22:26  

And how about when you think about systems? You've talked about systems a few times here? How did you decide what systems to simplify? And what was your your process behind that?

Delanie  22:37  

Yeah, so I was somebody like, when I came into the entrepreneurial space like that I hadn't, I was new, I hadn't been here before. And I was receiving all the messages that we've all received, like you were talking about, like, we everywhere all the time, have a presence on every platform, have an offer for everybody be make sure you're staying on the latest trends with the programs that are coming out. And it was just so overwhelming. I feel like I just wasn't getting the right things done on the things that were actually meaningful to me done. Because I was just trying to keep up. So I just simplified something for myself, that ended up working really well where I'm like, what if I just focused on one main offer, one main way to market my offer and one simple system for everything. And that was it. So now I only focus on three areas of my business, like, what's the main offer? What's the main way I market that offer? And what's you know, the step by step or you know, the SOPs for everything. And that's it. That's literally it. That's how I coach that it does, it doesn't mean that I only have one offer in my business or that I'm only I only have a presence on one thing. But I lead with one main thing, and that makes the rest of the systems a lot easier. So if I think of the the main way I market myself is through podcasting, well we I podcast, but then that podcast can be repurposed for other things. We can also, you know, share it with the email list. If we wanted to create content out of it, you can make a blog post out of it, you can post it on social media, I don't have a lot of those things anymore. But it's just about like, what do you lead with? And what is like the bread and butter of your business? And how can everything that you do feed that very intentionally?

Danielle  24:24  

Did you have any clear systems that you remember dumping? Like I think about our clients who subscriptions are like the number one expense, right? So just from a number of perspectives, sometimes like we do that percent of sales analysis. And when we say to people will you know, 10% of your sales are going to subscriptions, they're like, What are you talking about? So you know, like, like so I think there's a lot of opportunity to simplify our systems so that when we can make more money right like we can become more profitable right there but me was strategy that you use it remember dumping a particular system or strategy that you use?

Delanie  25:05  

What a good question. I feel like I've done a lot of stuff, social media being a big one, very intentionally step by step, I tested some kind of deleting or deactivating one app at a time to see the effect on my business and the business only grew. But one thing that came to mind is my first online course, I was using, like a third party hosting platform. And then with my second course, I retired that person, but the one that I have now, I'm like, I just want to figure out a way to automate this a little bit better. And now the delivery is basically free. It's through my website, we deliver it via an automated email, stuff like that. And I'm like, Oh, this is gonna save X amount of year. And it's actually more simple for me. And I like the fact that it's kind of in my space. So I feel like there's always a way to simplify things. It's, for me, really weighing. Is this a necessity? Or do I really want it because it just makes things easier, and like, brings us joy in the day to day operations. But I'm just, I'm a really big fan of templates too, like, I know, there's a lot of platforms that have popped up and a lot of programs that have popped up. And anytime I've tried to use it, or maybe even been on the other end of it, I feel like there's always something that happens where I have to reach out manually anyway, or fix something manually anyway with certain automations. And so I just I use a lot of templates and like little automation, but making the automation count in the business. So I can still personalize things. So yeah, big, big template fiend over here, I guess.

Danielle  26:38  

Yeah. I'm listening to you thinking of all the shiny object syndrome. Yeah. piece like, oh, that new software came out. And look, I'm, I'm vulnerable to this as well. Yeah, I have to really like, I'm only allowed to send it to my operations team. I'm not allowed to send it to anybody else so that she can say no. But they gotta have that person. Right. So you could be a solopreneur listening, thinking, Oh, my God, yes, I have shiny object syndrome, too. Right. Every time a new software comes out that might seem like it could simplify your life, right? Are you adding on expenses and making your your business more complex, when really, if you created three templates and an SOP, maybe there's pieces of this that can be done manually, or a system that one system that can combined several systems into one?

Delanie  27:30  

Exactly I have found that like, the more programs I used to use or try to use because I was told that was the only way it really it over complicated things and I'm like this would be this would have been faster. If I just emailed the person or had my team email, then we'd be done.

Danielle  27:46  

Yeah. Now, I will play devil's advocate for our listeners in that. We both talked about that. We love numbers, right. And so it also has to be the right system in which you can pull numbers back out and be able to have those KPIs so that you can measure and track your business. So as you change systems and simplify things, did it change how you were pulling your numbers so that you could keep those KPIs?

Delanie  28:15  

Great question. So I was a complete hot mess in the beginning. I mean, when I first started my business, I was doing everything by myself and try to like, trying to like Google and get myself a DIY finance degree and legal degree, we've all been there probably. And so I was, I didn't know what I was doing. I wasn't looking at my numbers I wasn't looking at, I don't even know what a KPI is, you know, looking at anything I was just trying to make, I was trying to make ends meet and like kind of keep my head above water, water and keep the business going. I was keeping receipts and drawers, I have like a little Excel sheet that I was like writing things down on. I didn't even know what accounting software was. And so I slowly kind of got my stuff together. And it was actually from the help of one of my amazing clients at the time. One of my first clients was a finance person. She did bookkeeping for people. She was like a finance coach. She worked with me for a couple years and then became a really incredible financial advisor. And now I'm her client. So I remember a point in time where I actually was like, Can I hire you for an hour and ask you a bunch of questions. And she was like, yes. So one of my first clients actually helped me get my finances together. And I thought that it was really cool that we were helping each other in different ways. And my first step was like, Okay, getting QuickBooks and doing things by myself. But I mean, everything changed when I just let the experts take it, take it over. I mean, you guys have been amazing. I cannot speak highly more highly enough about kickstarter and the fact that I went from having no idea what I was doing to doing a little bit on my own still not very well, but I wish I would have if I could go back in time. I wish I would have just reached out for help. was my first step and was like, what do I do? And then slowly added on to the team as I as my business grew and made more money, so it's nice to have somebody, you know, a financial advisor, a fabulous CPA that I met through you guys and an incredible accounting team. I don't have to really do much.

Danielle  30:18  

Yeah, your money team. Any team?

Delanie  30:21  

The Money Team is the dream team. I cannot I can't stress that enough how much that has just relieved me, so much.

Danielle  30:29  

keeps it simple, like to your whole system, right? Like it's simplified your system, because if you were still doing all that on your own, imagine how complex and stressful it would have created more hustle for you. Right? Like one more task for you to have to do in your business.

Delanie  30:48  

Exactly. I couldn't have done it. And it's kind of an interesting place to be like, Oh, I don't really have to know about this stuff. You guys could just tell me in layman's terms, like it sounds good. You know, so, um, I wasn't looking at my numbers. And to be honest, I still don't really look at them in the way that maybe a lot of people do. Because I know that I have an incredible team behind me, and they're gonna relay things that I need to know. So that's the honest truth. I still don't know about a lot of this shit.

Danielle  31:16  

Hey, we're all on a journey, right? We're on a journey. All right, any last tips or action steps that listeners like in trade about simplifying their business or simplifying their life? Like anything that they can do right now? Man,

Delanie  31:36  

I think a big aha moment for me when I just started doing things my way. I really like simplicity. It's not just about keeping things. I think people keep keeping things kind of smaller, minimalistic, but it's really about doing the things the way that you want to do that. And that's what keeps things simple is the fact that you're enjoying all of it. And so what would it look like if you were making as much money as you wanted to make doing what you wanted to do? What does that look like? What does your offer look like? Who does your ideal client look like? What are your systems look like? What Did your team look like and start chunking that down to baby steps towards that vision and that goal? Because if I knew that I had more control over how I made money, I would have been able to get here a lot faster. But I had so many, you know, limiting beliefs holding me back. So I don't know what's the dream and look at it as something that's practical and start taking action towards it would be what I say?

Danielle  32:40  

Awesome. Is there anything I didn't ask you that you wish I would have?

Unknown Speaker  32:45  

I think you crushed it. This was really, really fine.

Danielle  32:48  

Awesome. Well, I appreciate you sharing your journey. Yeah. Like I always say, the money mindset isn't an easy thing to tackle. And I think we all bring a lot of shame to it. And it helps us to know that we're not alone on that money, money mindset journey.

Delanie  33:05  

Oh, yes. Oh, you know, it's a couple of resources that helped me really tackle that too. Yeah. I'm sure you've mentioned it before, probably Jensen. Cheryl's books like you are a badass at making Oh, yeah, super helpful. Rachael Rogers new book, we should all be millionaires, she is such a badass at just demolishing money guilt in that way, as well. And she brings a lot of historical information to it, why women have this guilt around money and how communities thrive once we are making more money, and we're distributing wealth in a certain way. So that is super helpful, because I'm a hard facts type of person of why I should not have money guilt. So those statistics are very helpful. And so yeah, that's what I'd also recommend.

Danielle  33:46  

Yeah, Rachael Rogers book is a good one that really, you know, it goes to show you it is from our history, right? It is from our families. And it's not, it's not all our fault. There's a very short timeline that we've come really far as women. And it's okay to be where you're at, in your money, mindset journey. Right?

Delanie  34:09  

Literally, it's like you've been conditioned for decades on like the other end of the spectrum, and you've probably been here, less time. So you know, give yourself grace because it's kind of we're still kind of off balance most of us.

Danielle  34:22  

Yeah, absolutely. All right. Well, thank you so much for being on entrepreneur money stories.

Delanie  34:26  

Thanks. And yeah, it was awesome.

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